To win the market, door and window enterprises nee

  • Detail

With the continuous development of the market economy, the competition between door and window enterprises is becoming more and more intense. Coupled with the prevalence of the concept of "big home" in the overall home occupation, businesses carrying out cross-border door and window occupations are increasing day by day. In the face of cross-border looting from other professions and the shrinking market share, how can door and window enterprises defeat many competitors? In this regard, industry insiders pointed out that the key to improving the competitiveness of the enterprise center from four aspects is the competition mall of door and window enterprises

brand power; The only way for an enterprise to develop

brand is the image symbol of an enterprise, and the establishment of a brand is the only way for an enterprise to develop for a long time. When many consumers buy doors and windows, they don't know what products they have, and often only recognize the brand of the enterprise. Therefore, without brand publicity and appeal, no matter how good the product news can be conveyed to consumers, it constitutes a lasting cognition of consumers. The greater the popularity of the brand, the more potential consumers it will attract. The reputation of the brand is to cultivate these wavering mobile consumers into loyal consumers, so that they can become loyal to the brand, and even rely on the brand. Only in this way can repeated consumption be possible

product power: the key element of sales progress

if brand is a kind of appeal that can attract customers' attention, it is always products that make them purchase after all. The quality, appearance, price and planning of products all constitute the elements of consumer satisfaction and affect their purchase decisions, which are completed through sensory experience. In fact, products and brands are interdependent and symbiotic, and brand assistance opens the way for products to attract customers. However, if products cannot pass the inspection of consumers, the brand reputation will also be backfired. Therefore, the product is the decisive factor of sales volume and the center that door and window enterprises need to surround all the time

marketing power: affect consumers' desire to buy

enterprises that do not want to expand the profits of shopping malls will not be standing enterprises. Enterprises that are good at marketing will continue to add strength. If enterprises want to adhere to fresh vitality and form lasting effects, it is necessary to go through marketing planning. The meaning of marketing is to promote and improve exposure. On the premise of knowing the needs of the shopping mall, we should carry out the promotion of brands and products with the best plan, expand, build a demand atmosphere, and sell policies, which will affect consumers' desire to buy

effective labor: make the enterprise truly repair both inside and outside

for door and window enterprises, assuming that the brand is external beauty and the product is internal beauty, service is to integrate these two kinds of beauty, so that the enterprise can achieve real repair both inside and outside. Every service is also a marketing opportunity. Good service will promote consumers' buying behavior, leave a deep impression on customers, and bring a return rate. Doors and windows cannot be equated with FMCG. When consumers pay for them and take them home directly, they simply pay for the goods with the seller. From selection to order, receipt, inspection, installation, and settlement, mistakes in every link may lead to the cessation of trading. Therefore, whether it is the customer service of door and window enterprises, the shopping guides, delivery personnel, installation technicians and after-sales service personnel of physical stores must ensure the high quality of service, adhere to the time with a smile, proper conversation and detailed instructions, and properly solve the problems of consumers

in a word, with the continuous expansion of door and window enterprises, the competition in door and window shopping malls will continue to intensify. Only by focusing on the above four key points, can door and window enterprises build their enterprise center competitiveness, so that they can not be afraid of any challenges in the ever-changing career change





Copyright © 2011 JIN SHI